Featured products

wahoo KickR 5

The new KICKR, the same smart trainer used by World Tour teams INEOS and BORAhansgrohe.

Polar Unite

Polar Unite is a waterproof fitness watch with advanced wrist-based heart rate and connected GPS. This well-rounded ultra light fitness tracker helps you sleep better, train smarter and find the balance in your life – it's your assistant on your way to better fitness.

Adam

The Adam jacket is as functional as it is stylish. Combine the wind and rain protection you need with the impeccable aesthetic you want.

Ruckus-Photochromatic

After a long day on the bike, you should be thinking about cracking open a cold one with your buds, not sore spots behind your ears. Ready for the trail, road, or CX course, Smith Ruckus sunglasses are made for all-day comfort with thin, no-slip temples that are designed to work with your helmet